Catherine Welsch

Meet Catherine, Lead Writer, the ace content maker who knows all the angles of blockchain content. Since 2020, she's been the driving force behind ChangeHero's clear-cut and highly engaging guides, turning curious beginners into confident crypto users.

Why is her content such a game-changer?

While others go round the complicated topics, Catherine crafts clever analogies to explain everything in simple terms. She breaks down concepts from blockchain ABCs to high-level cutting-edge nu-finance so clearly that even your grandma could get it. Instead of just copywriting, she explains the most complex topics, breaking it up with refereeing the heavyweight bout between crypto titans or unpacking the latest major news stories in educated post-mortems.

What's in her toolkit:

• Transforming a mess of technical terms into crystal-clear and captivating articles.
• BA in English for perfectly structured and worded guides plus years of experience in copywriting for effective search-engine optimization.
• Most importantly, the verve to drive the point home and leave the readers better informed, manifested in both writing and complementary content (e.g. infographics).

Ready to finally understand crypto without the headaches and boring manuals? Read Catherine's work.